One of my favorite types of projects is creating full rooms from top to bottom. To my extreme pleasure, that is exactly what I get to do with Hudson’s Bay! Today I am going to bring you behind the scenes of a recent photoshoot that we did to showcase brand new linen collections for spring. As usual, shoots like these are HUGE productions with big crews, multiple photographers and lots and lots (and LOTS) of options. What do I mean by options? I mean that for every item that you see in the final shot, we probably brought 4 others to choose from. And yes, that includes furniture. Why do we need so many? Because I never know how things are going to look until I see them in the space, with lighting and bedding etc etc. I would rather have an extra bedside table or two on hand and swap them in quickly than wish I had something different and get stuck. Options are my best friend when I’m styling…unfortunately they can also be my assistant’s nightmare (thanks Biagio!). On shoots for Hudson’s Bay I always, ALWAYS bring lots of flowers because there are bouquets in every shot and sometimes it can be a long process to get them exactly right. We have to consider what looks good in the room, which blooms are seasonal/available (even though we are shooting months in advance), what speaks to the brand, what was done previously and what my clients prefer. Luckily, flowers are my absolutely favorite thing to do. See if you can spot our choices in the final images.
Anyway, without much further ado, I present to you images from the Spring Linens Book photoshoot. Yes, we work really hard BUT we also have a lot of fun. First is the cover image (you might recognize it from last week’s Globe and Mail insert):
Setting up for the same shot. Our locations was a super-hip furniture store in the West end.
On the other side of the camera: OPTIONS!! And my makeshift desk is in there too somewhere. Yes, it looks like chaos but I swear that we have a system.
Oh there it is! Among the flowers…on the most adorable Bay garden table. Hey! It matches my phone! And I always keep my receipts in a chic glass vase. Don’t you?
Biagio and I are in constant contact…and we bring our own phones.
We shot an alternative angle for the Esprit bedding and it included me (in a pink dress!) walking up and down the staircase in the background. The image was meant to be blurred….LOL!
The last time you might ever see me in a dress this pink:
This is the final shot of new Distinctly Home bedding. We were going for a uptown Kate Spade style. I am in love with the gladiolas and the fabulous painted pipe wall! Amazing! Oh and here’s a tip: garden stools as bedside tables. Why not?
An alternative bike option for the above shot. Super-chic no?
Here’s amazing off-figure stylist Rodney Smith (with photographer Paul Chmielowiec) creating those fantastic towel insert shots.
A better shot of Paul (the master behind all of the off figure shots in the book):
And who shot all the big room shots you ask? Michael Graydon of course! Here he is with our incredible Art Director Rebecca Watson. Go Team!
All right now a few other random but fun shots. It’s raining chairs! Hallelujah!
Biagio, looking handsome, with “options”:
I love a pretty vignette:
Photo assistant Rudo working on his tan:
The communal inspiration desk:
Oh and here’s me (in my regular clothes) trying to get a handle on things.
What a fun shoot!! Thanks very much to all involved especially those at Fuel Advertising and Hudson’s Bay. A very special thank you to our tireless clients Arren Williams and Jen Radway. Can’t wait to see you all again very soon.
PS: I would be remiss if I didn’t mention bed-stylist Charlene Walton and producer Rosanna Tanti. Nice work ladies!!!