A few months ago I was asked to style a shoot for Cashmere with Raina and Wilson of Arlene Reps. The ads are the newest version of a runway-inspired campaign featuring gorgeous dressed made entirely (or almost) out of bathroom tissue. My job was to source the mannequins and dress-forms to display the dresses and then to style them on set and make sure that they looked their best for photography. As usual, we had to have a ton of options to choose from and I found myself driving around town with a car full of plastic body parts (soooooo wanted to use a mannequin-passenger to drive in the car-pool lane). One of the issues was that the dresses were made to be worn by tiny little models, not regular size 4/6 dress forms so finding the perfect fit was difficult. We needed lots of options on the dress-form base (chrome, gunmetal, wood etc), and the mannequin (silver, white etc) so I had my work cut out for me. I had to find the right coulour, shape AND fit; all at once and all on a tight deadline and budget. No problem right?
Well, it turned out just fine and I am super pleased with the results. Here is a look at the first ad (the second one features a longer dress and isn’t ‘in market’ yet so can’t publish here-stay tuned). I think R & W did a fantastic job and the look is so soft and pretty with tons of style.
A couple of stylist secrets: the bodice is pinned tightly to the back of the dress-form to make it perfect and I stuffed the skirt and bust a little to plump it up. I also had to steam it very gently to take out any wrinkles, the “fabric” was delicate and easily damaged so I had to be very careful.
Before photography or “plumping”. Also, the wooden base was changed for the final image….and the sparkles removed in post.
It takes a lot of rolls of bathroom tissue to find the perfect one:
This is some sort of a lighting contraption that makes light look mottled and soft.
Some of ‘the girls’ waiting for their close-up:
One of the original sketches. I love to see how an idea goes from conception to actuality.
Hi Raina! You are so cute.
As soon as I have permission to publish the second image I will include it here as well. In the meantime, watch for it and think of me (in my car, with headless mannequins and size 4 torsos).